INTRODUCTION

Merchant City Yoga Ltd understands your privacy is very important and you care about how the data you supply us is used and shared online. We value and respect the privacy of each individual who visits our Site www.merchantcityyoga.com and we will only collect personal information that is consistent with the law.

This Privacy Policy will explain how your Personal Information is collected, used and shared when you visit and use www.merchantcityyoga.com (“the Site”).

Please read this Privacy Policy and ensure you understand how your personal information is collected, used and shared. Your acceptance of our Privacy Policy is deemed to occur upon your first use of the Site. If you do not accept and agree with this Privacy Policy, you must stop using the Site immediately.

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address and time zone. Additionally, as you browse the Site, we collect information about the individual web pages that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information”.

We collect Device Information using the following technologies:

“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org

“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

“Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or booking through the Site, we collect certain information from you, including your name, billing address, payment information including your credit card number, email address and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

We also collect Personal Information if you make a comment on one of our blog posts. Please see the comments section below for further details.

COMMENTS

When visitors leave comments on the Site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your e-mail address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service Privacy Policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

If you leave a comment on our site you may opt in to saving your name, e-mail address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

Visitor comments may be checked through an automated spam detection service.

HOW WE USE YOUR PERSONAL INFORMATION

We use the Order Information that we collect to fulfil any purchases or bookings made through the Site (including processing your payment information and providing you with purchase receipts). Additionally, we use this Order Information to:

Communicate with you, such as replying to emails;
Supplying you with emails that you have opted into which you can unsubscribe or opt-out of at any time;
Providing and managing your access to our Site.

We use the Device Information that we collect to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

BEHAVIOURAL ADVERTISING

We use your Personal Information to provide you with targeted advertisements we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of targeted advertising by using the following links:
Facebook: https://www.facebook.com/settings/?tab=ads
Google: https://www.google.com/settings/ads/anonymous

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/

MARKETING

With only your permission and or/where permitted by law, we may also use your data for marketing purposes, which may include contacting you by email with information, news and offers on our services. We will not send you any unsolicited marketing or spam and will take steps to ensure that we protect your rights and comply with our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003.

You will only receive marketing emails if you have joined our mailing list using the sign up form on our Site or if your MindBody preferences are set to include News & Event emails. You can unsubscribe from our mailing list at any time by clicking the unsubscribe link at the bottom of any of our emails.

We do not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. You have the right to withdraw your consent to us using your personal data at any time, and to request that we delete it.

SHARING AND STORING YOUR PERSONAL INFO

We share your Personal Information with third parties to help us use your Personal Information, as described above.

We use MindBody to manage and store your Order Information. We also use MindBody widgets to power features on the Site like the timetable for example. You can read more about how MindBody uses your Personal Information here: https://www.mindbodyonline.com/privacy-policy

We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/

You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout

We use a third party application on our website, to generate mailing lists. Information you submit to us when you sign up for our mailing list is transferred outside the EEA and stored on our third party mailing list provider’s servers which is Mailchimp. You can access their privacy policy here: https://mailchimp.com/legal/privacy/

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

YOUR RIGHTS

Merchant City Yoga Ltd would like to make sure you are fully aware of all of your data protection rights. You have the following rights.

The right to be informed about how we use and collect your personal data.

The right to access any personal data we hold about you.

The right to rectification to correct personal data we hold about you that is inaccurate.

The right to be forgotten and you to request that we delete any personal data held about you.

The right to restriction of processing of your personal data.

The right to data portability and requesting a copy of your personal data to re-use with third parties.

The right to object to us using your data for direct marketing and such purposes.

The rights with respect to automated individual decision-making and profiling.

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

DATA RETENTION

When you place an order through the Site, we will maintain your order information for our records unless and until you ask us to delete this information.

CHANGES

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US

For more information about our privacy practices or if you have questions please contact us by e-mail at info@merchantcityyoga.com or by mail using the details provided below:

Merchant City Yoga, Second Floor, 49 Virginia Street, Glasgow G1 1TS UK